The 2022 back-to-school shopping season is here, and it’s bigger than ever! In fact, back-to-school spending is expected to reach a new high, up to $34.4 billion for K-12 students and $28.3 billion for college students.
If you’re looking to take a piece of the pie this back-to-school season, you need to lean into TikTok influencer marketing. TikTok’s predominant user base of Gen Zers makes it the perfect place to connect with students and drive back-to-school sales.
View this presentation to learn:
- The state of back-to-school shopping in 2022
- Actionable TikTok strategies for back-to-school season
- TikTok campaign examples
- And more
Additionally, make sure to join our Slack community, The Coffee Shop, to participate in our live Q&A session following the webinar.
Speakers
Magda Houalla
Senior Director of Strategy, Aspire
Allie Arnott
Senior Campaign Manager, Aspire