The 2022 back-to-school shopping season is here, and it’s bigger than ever! In fact, back-to-school spending is expected to reach a new high, up to $34.4 billion for K-12 students and $28.3 billion for college students.
If you’re looking to take a piece of the pie this back-to-school season, you need to lean into TikTok influencer marketing. TikTok’s predominant user base of Gen Zers makes it the perfect place to connect with students and drive back-to-school sales.
View this presentation to learn:
- The state of back-to-school shopping in 2022
- Actionable TikTok strategies for back-to-school season
- TikTok campaign examples
- And more
Additionally, make sure to join our Slack community, The Coffee Shop, to participate in our live Q&A session following the webinar.
Speakers
Magda Houalla
Senior Director of Strategy, Aspire
Magda Houalla has helped thousands of iconic brands with their influencer strategy over her many years at Aspire.
Allie Arnott
Senior Campaign Manager, Aspire