In this webinar, you will learn:
- What return on investment for influencer marketing really means
- How to set, track, and measure the right goals of your business
- How to share your ROI story with your team
- How HelloFresh uses several data points to create a holistic approach to ROI
Speakers
Mallory Kuenzi
Head of Influencer Marketing, Expedia Group
Mallory Kuenzi is Head of Influencer Marketing at Expedia Group (Vrbo, Hotels.com + Expedia) and has a long career in growth marketing.
Magda Houalla
Senior Director of Strategy, Aspire
Magda Houalla has helped thousands of iconic brands with their influencer strategy over her many years at Aspire.