Deconstructing the Consumer Engagement Gap

70.4% of brands already have an active community, and another 26.3% expressed desire to build one. The future of marketing is here — and it’s brand communities.

Watch the webinar to dive deep into stats like:

• 92.3% of brands say that community has positively impacted them
• Yet customers feel brands have a ways to go. Only 21.7% of customers surveyed said their favorite brand does a good job of personalizing interactions
• Over ⅔ of cstuomers surveyed do not feel like they contribute to a brand’s story, content, product, or service — but half of those were eager to contribute more
• Customers crave more 2-way connections. 52.2% want to join a loyalty program and 42% want to contribute feedback