How influencer allowlisting can save your brand money

1. Negotiating image rights to an influencer’s content is drastically more cost-effective — not to mention less time consuming — than a full-blown professional studio shoot. In fact, it costs a fraction of the price. MakeupEraser co-founder Elexsis McCarthy once told us that she used to spend $3,500 for one video to be created professionally. Now, for the same price, she can get 10 videos and 30 pictures by partnering with influencers.
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2. Instead of shooting in-house content, repurpose influencer content across all of your marketing channels — including emails, paid ads, website, out-of-home activations, or your branded social media channels. Over the last year, brands cut 52% from their content creation spend by repurposing influencer content on their marketing channels. This allows you to support every single stage of the funnel with eye-catching, high-quality content without spending any more of your budget — a great way to lower customer acquistion costs (CAC).
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3. Influencer content is extremely high-performing. For the same amount of money you spend on a photoshoot, you can source a handful of influencer content that will attract more interest from your target audience. As a matter of fact, studies show that IGC garners double the engagement of brand-directed content and UGC-based ads (including content from influencers, customers, employees, and other members of a brand community) get 4x higher click-through rates. You can even turn your highest-performing influencer content into allowlisted ads to stretch its impact and boost your return on ad spend (ROAS).

1. Ensure you include image usage rights in your terms.
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Without image rights, you won’t be able to repurpose the content onto any of your marketing channels. So, make it a priority to include it in your terms. On Aspire, you can automatically acquire licensing rights on every collaboration, so you have the ability to repurpose content however you’d like.

2. Provide clear guidelines for creators before they work on a campaign.

We advise giving influencers enough creative freedom to produce content that aligns with their personal brand. However, you should still set clear expectations upfront to get content that is on-brand, high-quality, and exactly what you are looking for. In your guidelines, include things like:
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• A visual storyboard or mood board
• Simple instructions such as “Product should be clearly shown in the photo”
• Other specific elements they should include or not include
• Content examples

This will help influencers understand what kind of content you’re looking for, and eliminate much of the back-and-forth or reshoots. On AspireIQ, you can streamline the tedious process of sending out your content guidelines to each influencer with our collaboration guideline templates, which also include visual terms.