Find New Brand Ambassadors
Build a community of ambassadors to share your brand’s story and authentically promote your products.Contact Sales
Why brand ambassadors?
Ambassadors are valuable to brands because of their ability to authentically educate, engage, and excite their community about your brand. What makes ambassadors distinct from other influential groups is that they act as an extension of your team, they educate their community about your products at a more regular cadence and genuinely love your product which consumers pick up on.
Stella & Chewy’s use brand ambassadors and product reviews to drive 665% ROI on their campaign.
5 steps to ambassador campaign success
Find & invite
Identify 15-20 top performing creators from previous campaigns in the campaign performance dashboard. Find new similar ambassadors through our Influencer Search Engine by creating a lookalike audience. Finally, easily invite them to join your program.
Create brief & send terms
Create terms for the first 3 months of deliverables with all of the necessary do’s and don’ts included–3 months is enough time to test, while also giving you an option to reassess when the 3 months is over. Aspire’s brief templates and ability to bulk send terms will save you hours!
from day one
Get to know your ambassadors before the collaboration begins. Add a step to virtually meet & greet your new ambassadors in the custom workflows and capture all notes from your conversation in your influencer CRM.
Watch content roll in
If this is your first time working with an ambassador, analyzing content as it is posted in the Aspire content analytics dashboard is a great way to see who is the right partner for your brand. Remember that repeat exposure is usually needed for a brand message to land, so give the creator some time to see results you can trust.
Test & reinvest
By now you should have an idea which ambassadors work best for your brand by reviewing and creating reports from our ROI dashboard. Select your top performers and invite them to join your Q3 program.
European Wax Center
“Brand ambassadors are becoming more pivotal. With influencer marketing becoming such a beast, ambassadors end up coming off as more authentic to whatever brand they are promoting… Aspire is heaven-sent for helping you see a single campaign’s success and also viewing all campaigns holistically.
Manager of Social Media & Influencer Marketing