Smarter Creator Discovery, Powered by Meta: Introducing Aspire’s AI Instagram Discovery

Finding the right creators can make or break your influencer campaign. The more aligned they are with your brand, the more impact you’ll see on reach, engagement, and sales. Yet, 70% of marketers still say creator recruitment is their biggest challenge.

At Aspire, we’ve been on a mission to solve this problem for years. While we already have six powerful creator discovery tools, we’re making it easier than ever to connect with the right talent, leveraging Instagram’s new Creator Marketplace API.

Introducing: Aspire’s AI Instagram Discovery, powered by Meta.

What is Aspire’s AI Instagram Discovery?

Aspire’s AI Instagram Discovery is the fastest, most precise way to find creators on Instagram. With first-party access to Instagram’s new API, this new tool uses conversational AI, smart filters, and lookalike recommendations to instantly match brands with creators who fit their exact needs.

This allows teams to find better-matched creators faster and reduce time spent on manual search, so they can start generating content at scale to use in ads.

Aspire’s AI Instagram Discovery at a glance:

• Conversational AI search: Instantly find creators with natural language queries.
• Smart filters and lookalikes: Narrow results to surface similar creators based on their data.
• New high-intent Reels metrics: Track critical engagement KPIs like hook rate and engagement rate to evaluate authenticity.
• Historical brand partnerships: Evaluate creators based on verified brand collaboration history.
• Trusted first-party authenticated data: Trust detailed account-level information about a specific creator, including their audience demographics and average engagement rate.

How does Aspire’s AI Instagram Discovery work?

Find the right creators in seconds.

Type in exactly what you’re looking for using conversational language, whether it’s “vegan foodie creators in NYC” or "beauty influencers with over 5% engagement.” From there, our AI Instagram Discovery engine will instantly populate a curated list of creators who match those exact criteria.

Instantly activate creators to drive ROI.

To help you make informed decisions on who to work with, you’ll gain access to detailed creator insights like audience demographics, engagement metrics, and content examples.

You’ll also be able to add creators directly into groups or outreach lists within Aspire to seamlessly kickstart campaigns.

Expand your reach with lookalikes and smart filters.

Already have a creator you love? Now, you can find similar ones in a single click! 

Enter up to 5 Instagram usernames in the search bar, and our AI will analyze the creator profiles and provide a list of similar creators. Or, click on a creator’s profile and use the “Find Similar” button to discover up to 5 lookalikes based on their data.

Once you have your list, you can narrow it down using filters for creator and audience demographics, so you're always sourcing creators who drive results.

How can brands maximize the impact of AI Instagram Discovery?

AI Instagram Discovery not only helps marketers find creators faster, it also helps you take action. Whether you’re planning a local activation, engaging a micro-community, or scaling product seeding, this tool makes it easy to connect with the right creators for the right moment. 

Here are a few ways to put it into action:

1. Activate micro-communities for product drops. If you’re launching a niche product (such as a vegan snack or a sustainable fashion line), use filters to find creators with those exact audience interests so you’re tapping into passionate, purchase-ready communities.
2. Drive local buzz for store openings or events. Opening a new flagship in NYC or hosting a pop-up in LA? Instantly search for creators in that exact city who align with your niche, and invite them to spread the word or attend your event.
3. Launch seasonal or trend-driven campaigns. Planning a back-to-school push or holiday drop? Use conversational queries like “college lifestyle creators in Chicago” or “gift guide influencers with millennial audiences” to find partners who fit the moment.
4. Seed products and generate reviews at scale. Quickly identify micro-influencers in your target market (like “wellness creators in Austin with less than 20K followers”) for seeding campaigns that spark authentic conversations.

With Aspire’s AI Instagram Discovery, you can cut through the noise, uncover the right talent faster, and drive ROI at scale — all with trusted, first-party Instagram data.

The feature is available to all brands on Aspire starting today, so log in to your Aspire account to get started.

Not on Aspire yet? Book a demo to see how it works.