4 Quick-Start Influencer Campaign Ideas for Super Bowl LX

The Super Bowl consistently drives one of the biggest spikes in social media engagement each year. In fact, last year, Super Bowl LIX generated 2.83B total engagements across Instagram, X and YouTube. 

Across the entire weekend, social platforms fill with Super Bowl content, from pre-game posts featuring watch party setups, snack ideas, and team-specific outfits to real-time reactions to commercials and the halftime show, followed by post-game recaps.

For marketers, this creates a clear opportunity. While an $8 million Super Bowl ad may be out of reach, creator partnerships offer a faster and more flexible way to participate in game-day excitement.

Here are 5 quick-start influencer activations that can realistically be launched before Super Bowl Sunday.

1. Curated game day ideas

One of the fastest ways to show up ahead of Super Bowl Sunday is by activating your long-term brand ambassadors with game day-specific content. Ship products to creators in the weeks leading up to the game and ask them to share practical ideas that naturally incorporate your brand into their Super Bowl plans.

This works best when creators are given a flexible prompt rather than a detailed script. Allowing them to integrate your product into formats they already know perform well with their audience leads to content that feels more natural and engaging.

Content can include:

• Watch party snack ideas
• Hosting or decor inspiration
• Game-day outfit planning
• Beauty tutorials featuring team colors

From an execution standpoint, this activation is easy to launch on a short timeline. Your ambassadors already understand your brand, creative expectations, and approval process, which makes it a low-lift way to generate meaningful Super Bowl content quickly.

2. Exclusive game day drop

A game day drop is a fast way to create urgency around Super Bowl weekend without launching a brand-new product. Brands can repackage existing inventory into a limited-time offer designed specifically for game day.

Have creators announce the drop to their audiences and emphasize the short availability window (typically around 48 to 72 hours). The offer can take several forms, including:

• Exclusive bundles
• Limited-edition flavors or colorways
• A free gift with purchase
• A Super Bowl-only promo code

For example, for last year’s Super Bowl, Carl’s Jr. worked with TikTok mega-creator Alix Earle to promote the free “Hangover Burger” deal, available the day after Super Bowl Sunday to those who download the Carl’s Jr. app. 

To extend reach and drive additional conversions, incentivize creators to post multiple times about the drop by offering rewards like cash bonuses, higher commission rates, or free products once they hit specific sales milestones (you can automate all of this in Aspire!).

3. Halftime giveaway

A halftime giveaway takes advantage of one of the most active second-screen moments of the night. During halftime, viewers are already scrolling, commenting, and sharing, making it an ideal window for a coordinated creator push.

For this activation, recruit multiple creators to announce the same giveaway at the same time, whether it’s the night before the Super Bowl, or literally during the halftime show. The prize might be a product bundle, gift card, or exclusive experience, with entry mechanics kept simple.

Set rules like:

• Following the brand and commenting during halftime
• Tagging the person they are watching with
• Visiting a link in bio while the giveaway is live

Posting simultaneously via quick and snackable formats like Instagram Stories creates a sense of urgency and scale. On the consumer side, seeing your brand appear multiple times within a short window increases the likelihood of engagement and participation.

This format requires minimal creative production and can be planned quickly, as long as creators are aligned on timing, messaging, and entry rules.

4. Influencer watch party event

Couldn’t score any Super Bowl tickets? No worries. Hosting an influencer watch party event will allow your brand to bring your community together and drive content without needing access to the stadium. 

Rent a trendy venue and host local watch party events, inviting influencers (and their +1’s) living in the area. You can scale the event up or down depending on your budget, from intimate local gatherings to multi-city experiences. Ensure you have Instagram-ready branded decor, interactive moments, and amazing food and beverage integrations to give creators natural opportunities to share content in real time.

For instance, as an official partner of the NFL, Abercrombie launched its NFL collection just in time for Super Bowl LIX. To celebrate the launch, the brand invited creators to private brunches and watch parties during the weekend, creating multiple content moments before, during, and after the game while reaching fans who were not attending in person.

Your Quick Playbook for Super Bowl LX

The Super Bowl presents a high-attention moment where creator content fits naturally into how audiences consume and shop around the game. With the right activation, brands can move quickly, show up in relevant conversations, and drive engagement without long lead times or massive production budgets.

Need help strategizing? Get in touch with our team.