New year, new strategies. To help you plan your campaigns for the year, we've compiled insights from internal data and surveys to keep you in the loop on the hottest industry trends.
Below, we're giving you a sneak peek at the top 6 influencer marketing trends that are here to stay:
- Video is king
- Storytelling is crucial for engagement
- Emphasis on collaboration show consumers’ desire for community
- The creator economy will be more equipped than ever before
- Macro and Micro influencers will have a place in your program
- Social commerce is here to stay
For more insights, download The 2022 State of Influencer Marketing.