Today’s most effective influencer programs do more than drive awareness—they build lasting brand loyalty, drive improved ad performance, and deliver real ROI across the entire marketing funnel.
This month, we’re sitting down with the powerhouse team behind BÉIS to share how they transformed their influencer strategy into a long-term growth engine.
Join BÉIS Director of Influencer and Social, Gabriella Koek, and Aspire’s Senior Director of Strategy, Magda Houalla, for a candid conversation on evolving your creator strategy from one-off posts to full-funnel performance.
You’ll learn:
- Why scaling your program matters—and how to do it effectively
- How to turn everyday advocates into long-term brand partners
- The metrics that actually matter when tracking ROI
- How to repurpose influencer content across performance channels
- Where to start when building a strategy rooted in growth
If you’re a marketer ready to move beyond surface-level metrics, deepen creator partnerships, and drive meaningful results—this session is for you.
Speakers
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Gabriella Koek
With 8+ years of experience, Gabriella helps build brand identity through influencer marketing.

Magda Houalla
Magda Houalla has helped thousands of iconic brands with their influencer strategy over her many years at Aspire.