Events & Webinars

Meta + Aspire Present: How To Lower Ad Costs With Branded Content Ads

January 25, 2023
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As ad costs continue to rise, doing more with fewer dollars is critical. Luckily, if you are working with influencers you are already one step closer to unlocking improved performance.

In this 45- minute, hands-on session co-hosted with Meta, we’ll highlight the unique benefits of Meta’s newest ad innovation, Branded Content Ads. We’ll cover how leading brands are leveraging Branded Content Ads to reduce ad costs, drive more sales, and ultimately get more out of their existing influencer partnerships.

View the recording now to learn:

  • The value creators bring to Branded Content Ads
  • Getting started with Branded Content Ads through Aspire
  • Success stories
  • Tips for your Branded Content Ads Strategy
  • And much more (including live Q&A!)


Quick terms to know heading into our webinar:

What is Branded Content?

A creator or publisher’s content that features or is influenced by a business partner for an exchange of value (for example, where the business partner has paid the creator or publisher).

What are Branded Content Ads?
Creators on Instagram can allow advertisers to boost branded content. This means that when a creator partners with a business to create a branded content post or Story, the creator can give the advertiser permission to turn their content into an ad.







Headshot of Magda Houalla

Magda Houalla

Senior Director of Strategy, Aspire

Magda Houalla has helped thousands of iconic brands with their influencer strategy over her many years at Aspire.

Headshot of Sanjay Bhatia

Sanjay Bhatia

Industry Manager, Meta

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