Experts are trusted professionals in their space — think interior designers, makeup artists, and legendary sleep doctor Michael Breus.
For sleep brand Purple, items like mattresses have a higher price point, which means that winning consumer trust is part of the job. Hear how Purple decided to scale beyond traditional influencers and approach expert relationships — and if experts could benefit your brand, too.
Speakers
![Headshot of Misty Bond](https://cdn.prod.website-files.com/63e22e6b5665c7d703c69234/643cd70a9868c158f26e820e_Misty-Bond-Purple.png)
Misty Bond
Director of PR & Communications, Purple
![Headshot of Dr. Michael J. Breus](https://cdn.prod.website-files.com/63e22e6b5665c7d703c69234/643cd72a8bc0bc35e4af1bf9_michael-breus.jpeg)
Dr. Michael J. Breus
The Sleep Doctor
![Headshot of Julia Raab](https://cdn.prod.website-files.com/63e22e6b5665c7d703c69234/643cd7481777add73a8f96aa_julia-raab.jpeg)
Julia Raab
VP of Customer Success, Aspire