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Insight Report
Why Influencer Marketing Is the Future of Gen Z Engagement
By next year, Gen Z will account for 40% of US consumers. That means in order to engage nearly half of all shoppers, you’ll need to tailor your marketing strategy to the way Gen Zers explore, discover, and shop. The key? Content.
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It’s not easy to create authentic content in a way that feels personalized to each person across every single channel, platform, and device. So we’re offering a way to win and keep Gen Z’s attention — without burning a hole in your marketing budget.
Download the guide to get a goldmine of information on:
• How to enlist creators who produce visually and emotionally engaging content at a fraction of studio costs
• Best practices for repurposing content intelligently across email, web, ads, and in-store
• Top tips from experts currently excelling at Gen Z engagement
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