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How Much to Pay Influencers

How Much to Pay Influencers

In this guide, we've compiled internal data and creator survey results to answer the age-old question: how much do you pay an influencer?

As you work with influencers in 2023, it’s important to pay the right price, just as you would any other marketing channel. To help you do so, we surveyed over 1,000 creators and pulled the latest data from our platform to bring new insights into influencer pricing. 

Download this guide to learn:

  • How to fairly compensate creators
  • Average cost per metric
  • Influencers’ average monthly income
  • Insights into how the creator economy is changing

Why this matters

A growing number of brands are shifting their focus (and budgets) towards influencer marketing — and for good reason. Research shows that younger users today prefer to use Instagram and TikTok for discovery purposes over Google. Plus, 61% of consumers trust influencer recommendations, compared to 38% who trust brand-produced content.

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