No matter the size of your business, the process of running your influencer marketing program will be relatively the same: find influencers, build relationships, measure campaign ROI, and so on.
But for enterprise businesses, there are often more formalized systems and processes — meaning there are not only more stakeholders, but also more resources to help you scale your program and reach optimal success.
Scaling enterprise influencer marketing starts with the right approach. How you set up the foundation of your campaign will determine the success of your program. In this guide, we cover:
- Influencer marketing best practices for enterprise brands
- Types of influencer marketing solutions
- How an agency can transform enterprise influencer programs
- How to scale your enterprise influencer program in-house
- Real-life brand examples