Gone are the days of the “one-size-fits-all” approach to creative in advertising. Today’s consumers crave interaction and authenticity, and they’re turned off by content that is overly commercialized.
Influencer content offers a clear and compelling solution. It outperforms old-fashioned studio shot creative and offers marketers greater volume, speed, and agility. Plus, brands can repurpose influencer content to supercharge programmatic ads, websites, emails, social media, and even TV ads and outdoor signage.
Get our guide to unpack the value of influencer content, learn how to repurpose it to stretch its impact, and see real-life examples of brands leveraging influencer content to drive ROI.