Your augmented Partnership Ads team.

Programmatic Partnership Ads turns one creator post into a steady stream of ad-ready variants. Sourced, briefed, edited, and tested every week, so creator content becomes a measurable performance channel.

Marketing efficiency is breaking.

CPAs are climbing. Creative fatigue is compressing test cycles. Meta's algorithm has rewritten who wins.

01. RISING CPA
You pay more for less.

Signal loss after iOS 14, audience saturation, and auction pressure mean the same creative buys far fewer customers than it did 18 months ago.

02. Creative fatigue
One ad can't carry a quarter.

The window between launch and burnout keeps shrinking. Ship one ad a cycle and you scale slower than the brand shipping five or more.

03. meta andromeda
Meta rewards variety now.

Andromeda scores creative variety at the auction. Diverse variants earn cheaper delivery. Repetitive, same-looking ads get throttled.

Volume wins. Most brands can't ship it.

The data is clear: winners come from volume. Performance and content production were built as separate systems, and neither was designed to ship five ads per creator per month.

55%

of spend flows to the top 5–8% of ads.

Motion Benchmarks 2026
3x

more creatives shipped by top-quartile accounts.

Motion Benchmarks 2026
5+

variants needed per creative test.

Meta · Impact Test framework
The trap
One post, one bet.

Win or lose, back to zero next cycle. No diversity signal. No algorithm advantage.

What winners do
Many ads, constant testing.

Five variants per creator. Each cycle teaches the next. Winners replicate.

Programmatic Partnership Ads.

The data is clear: winners come from volume. Performance and content production were built as separate systems, and neither was designed to ship five ads per creator per month.

01.
Access & ownership

Whitelisting plus Partnership Ads rights. The full toolkit, not just post-boosting.

02.
Systematic testing

Five variants per creator across hooks, lengths, and CTAs. Volume by design.

03.
Data-driven growth

Weekly refresh. CPM-led decisions. Andromeda-aware from the first brief.

The engine behind ad-ready:

01.
Source

Creators are hand-selected for brand fit and performance.

02.
Analyze

We find the hooks and formats that work best for your goals.

03.
Brief

A multi-hook brief that captures enough raw footage for five cuts, with compliance built in.

04.
Edit

Different hooks, lengths, and CTAs. Whitelist-cleared and sized for every placement.

05.
Refine

Weekly performance reads. Winners get fresh cuts, losers retire before they fatigue.

Two layers. Different jobs.

Whitelisting is the rights layer. Partnership Ads is the format. The program runs both.

Book a 30-minute strategy call
The rights layer
Whitelisting

The creator grants the brand permission to run paid ads through the creator's handle.

Unlocks · brand controls budget, audience, placement, creative variants.

Publishes from · the creator's handle, not the brand's.

The FORMAT
Partnership Ads

Meta's native co-branded format. Runs from the brand and creator handle at once, with the partnership disclosed at the platform level.

Unlocks · eligibility for Meta's creator algo boost.

Why it matters · reads as endorsement, not stealth ad. Meta rewards it with cheaper delivery.

Signals others can't access.

Live creator performance with brand-fit signal, fed by ten years of campaigns and a creative flywheel where winners return as new signal.

1,000+

proprietary signals across the influencer + product graph.

5M+

active brand partners worked with daily.

800+

campaigns run every single month.

Let's build it.

Three steps to a contract. Ready when you are.

Book a 30-minute strategy call
01.
30-minute strategy call

Pressure-test the program against your brand, your audience, and your paid baseline.

02.
Pilot scope definition

Lock the cohort size, variant volume, and creator tier together. Refined plan back in 2–3 days.

03.
Launch timeline

Sign, kickoff call, sourcing begins within the first week. Ad-ready content by end of month one.