Orgain drives lift in retail sales at target through authentic influencer marketing

Winning attention during peak wellness season

Orgain, a leader in clean nutrition, needed to support a key in-store moment at Target in the early months of 2025. With more wellness brands than ever competing for attention in January, Orgain faced two challenges:

• Standing out in a crowded category
• Driving awareness and sales for a core line of protein powders and ready-to-drink shakes

Orgain turned to Aspire’s Agency Services to run point on a creator campaign that would both excite consumers and deliver measurable results for their Target partnership.

Connecting with wellness enthusiasts through creator storytelling

Aspire’s Agency team built and executed a full-funnel influencer strategy designed to drive traffic to retail locations:

Strategic Creator Selection


Zoe Rall and Isabella Jacinto from Aspire’s Agency team focused on credible creators with meaningful connections to the fitness, wellness, and diet/nutrition categories. The team handpicked creators with strong storytelling skills and engaged communities, not just large followings.

Authentic Lifestyle Content


The team encouraged creators to integrate Orgain naturally into their post-workout routines and showcase unique protein-packed recipes to inspire their audience to incorporate these products into their lifestyle.

Multi-Platform Distribution


The team intentionally activated content across Instagram, TikTok, and YouTube Shorts to maximize reach and platform-native engagement.

Driving 835K impressions and double the average engagement

With Aspire managing strategy, sourcing, contracting, QA, and analytics, Orgain’s lean team was able to launch a high-performing campaign without adding overhead.

The team drove strong performance through this campaign by engaging with creators who shared visually engaging recipes, used personal storytelling, and spoke directly to their audience.

• 835K impressions
• 36.6K engagements across 142 posts
• 1,135 link clicks
• 2x industry avg engagement rate

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