Rasa Scales Product Seeding Results by Partnering with Authentic Creators
Driving awareness with authentic creator content
Rasa, a wellness brand that specializes in adaptogenic coffee blends, was looking to scale awareness and usage through influencer marketing. With a lean team and limited bandwidth, they faced a key challenge: activating hundreds of creators in large-scale seeding campaigns.To meet this goal, Rasa turned to Aspire’s Agency Services team to power a high-volume influencer campaign to generate genuine content and drive product awareness in their target audience.
Authentic engagement at scale
With Aspire, Rasa executed a large-scale seeding campaign that prioritized high-quality engagement:
Targeted Creator Seeding
Rasa sent products to 800 creators, using Aspire to manage product fulfillment and creator communications from start to finish. The brand prioritized working with creators who were passionate about wellness and genuinely interested in trying drinks like Matcha Cloud and Deep Dream Cacao.
Organic Content With No Required Deliverables
Instead of requiring creators to post reviews, Rasa let creators share their thoughts only if they felt inspired. This approach led to a 29.5% post rate (nearly 3x the industry benchmark) driven by genuine enthusiasm for the product.
Performance Tracking and Content Insights
Aspire’s analytics tools gave Rasa visibility into impressions, engagement, and post performance across platforms. These insights helped surface which creators drove the most impact.
High-impact engagement, real relationships
Rasa’s seeding campaign generated high-impact engagement and drove meaningful relationships with brand-aligned creators:
- 800 creators seeded
- 236 creators posted content
- 3.46% average engagement rate (exceeding benchmarks)
- 424 organic posts and 342K real impressions
