Veradek leverages authentic creator conversations to turn awareness into sales
As part of its seasonal marketing push, Veradek wanted to understand how creator content would perform in paid media in combination with branded assets. The team partnered with Aspire to test creator-led ad formats alongside their usual evergreen creative.
Aspire launched a Partnership Ads campaign, activating 106 creators to generate organic content that could be repurposed across paid channels. After identifying top-performing posts, Aspire’s paid team built and ran whitelisted ads directly from the creators’ handles.
This creator-first approach allowed Veradek to show up more authentically in-feed, leveraging the power of native storytelling and social proof.
- CPA was 23% lower than evergreen campaigns
- Click-through rate (CTR) was 41.5% higher
- Conversion rate was 9.3% higher than branded content
Top-performing creators like @withlove_tere and @ashathomeandaway delivered standout ROAS, with one video generating 20.4x return on ad spend.
By investing in UGC and leveraging top content in Partnership Ads, Veradek proved that authentic content not only engages but it also converts:
- 9.7x total ROAS from paid campaigns
- 1,406 purchases attributed to Partnership Ads
- $400K in total sales in 2 months
- 4x more content generated
