Insider Tips from Meta: How to Improve Ad Performance with Partnership Ads

If you’re still thinking of influencer marketing as just an organic play, it’s time to re-strategize.

In our recent webinar with Meta, we unpacked how Partnership Ads (paid ads run through a creator’s handle) are driving better performance, beating ad fatigue, and bringing influencer and performance marketing teams closer than ever.

Keep reading for the key takeaways or watch the full webinar on demand for more insights. 

Meta’s audience is built for creator-led advertising.

Whether it’s Instagram, Facebook, or WhatsApp, Meta’s platforms are where people spend their time and make purchasing decisions. Just take a look at these numbers:

• 3.8 billion people use at least one Meta app every single day.
• In Q2 alone, time spent watching video on Instagram grew 20% year-over-year, with Reels now accounting for half of all time on the app.
• 64% of consumers say they’d consider switching brands if a creator they follow promoted a competitor’s product.
• 71% make a purchase decision within days of seeing a creator’s post on a Meta platform.

This makes Meta an ideal environment for creator-led campaigns, especially as video and short-form formats continue to dominate.

Creators are the ultimate growth lever for brands.

Today’s creators are trusted advisors who inspire, entertain, and understand their audiences more deeply than any algorithm.

Creators generally fall into 3 groups:

• Personality-first creators produce relatable content that connects directly with their communities. 
• Hybrid creators combine relatability with more advanced creative formats. 
• Craft creators push boundaries with technical skills in AR, AI, and high-production video.
  

Regardless of which category they fall into, creators excel at producing content optimized for social performance, tapping into trends before they hit the mainstream, and bringing brand stories to life through unique, relatable perspectives.

Brands can deliver polished messaging, but creators make it resonate. For example, a makeup brand might say its foundation has great coverage, but only a creator can tell a story about how it boosted their confidence before prom — and convince people it can do the same for them.

That ability to tell stories that resonate is exactly why creators belong at the center of paid campaigns. And the most effective way to make it happen is through Meta Partnership Ads.

Why Partnership Ads?

Partnership Ads bring together the credibility of creator content with Meta’s AI-driven ad delivery system. As a result, Partnership Ads achieve:

• 30% lower CPA
• 53% higher CTR
• 19% lower CPA when added into always-on campaigns compared to business-as-usual ads

Partnership Ads also improve transparency and ad ranking because they use signals from both the creator’s and brand’s accounts. And they work across formats, from Advantage+ Catalog Ads to lead generation and Shop Ads.

Introducing Aspire’s CreatorAds Suite

While the value of Partnership Ads is clear, the process of running them has often been cumbersome due to permissions, file sharing, and disconnected reporting. But Aspire’s new CreatorAds Suite addresses these challenges.

With CreatorAds Suite, you can:

• Identify high-performing organic posts and boost them in one click
• Launch and manage ads entirely within Aspire (instead of toggling between multiple platforms)
• Choose your ad source, whether it’s from the creator handle, brand handle, or both
• View side-by-side organic and paid performance to see what’s really driving results
• Attribute revenue by creator and post to double down on top performers

With CreatorAds Suite, influencer managers can now directly tie their programs to ROAS, CPC, and conversions — data that performance teams care about. That means bigger budgets, stronger cross-team collaboration, and measurable impact.

Best practices for Partnership Ads

1. Test everything. Run both static and video assets, try different handle combinations, and vary creators.
2. Focus on content quality, not follower count. With paid targeting, a micro-creator with exceptional content can reach millions.
3. Think beyond retail. High-ticket and niche brands can thrive by selecting creators with authority in their category and tailoring targeting.
4. Look for organic winners. Posts with high shares and saves are prime candidates for boosting.

The future of paid advertising

The savviest brands today build long-term relationships, continually test new creative combinations, and keep creators integrated into their paid strategy year-round. Use Partnership Ads to scale authentic content with measurable results, and Aspire’s Creator Ad Suite to easily connect influencer campaigns directly to performance.

Watch the full webinar on demand, or book a demo to see how CreatorAds Suite can streamline your Partnership Ads strategy.