Simplify Influencer Marketing ROI Reporting with Aspire’s Social Dashboard

Today, influencer marketing teams are under more pressure than ever to prove ROI and scale what works. But scattered spreadsheets and incomplete metrics make it difficult to measure impact accurately.

Aspire’s new and improved Social Dashboard solves this by giving brands a centralized, real-time view of all live creator content and performance across platforms — powered by accurate, platform-verified data. 

What is Aspire’s Social Post Dashboard?

Aspire’s Social Dashboard lets brands track all live creator content (both paid and organic) in one unified, real-time view. 

No more manual tracking or chasing screenshots. With a single source of truth, your team can quickly spot what’s working, optimize on the fly, and scale winning content with confidence.

This dashboard is powered by direct integrations with Instagram, TikTok, YouTube, and Pinterest, ensuring your reports use platform-verified data, transparent attribution, and reliable metrics every time.

What’s new in this update:

• Automated performance tracking: Social Dashboard automatically pulls in metrics like Shares, Total Watch Time, Average Watch Time, and Instagram Story Engagement.
• Paid vs. organic visibility: Easily compare metrics for Partnership Ads vs. organic posts side by side.
• Advanced filtering: Drill down by platform, date, creator, campaign, and content type to find exactly what you need.
• Visual grid view: Scan all live content quickly with a thumbnail-style grid that makes performance trends easy to spot (or track it in a table for a more granular breakdown).
• Post-level insights: Click into any post to view metrics like engagement rate, reach, views, shares, and more.

How can brands maximize the impact of Aspire’s Social Dashboard? 

1. Access reliable, real-time creator data to identify top-performing content.

Through direct integrations with Instagram, TikTok, YouTube, and Pinterest APIs, our Social Dashboard will pull in live performance data as posts go live. This gives your team an always-on view of how content is performing, without relying on creators to send updates or wasting hours compiling reports.

If your brand is launching a new product line, you can use the Dashboard to check performance metrics mid-campaign to see which creator’s post is driving the most clicks, then quickly amplify it into a Partnership Ad.

2. Iterate and optimize campaigns with actionable data.

With the ability to filter content by platform, creator tier, post type, and more, marketers can uncover trends and optimize campaigns mid-flight. Whether it’s identifying which formats drive the most engagement or which creators are consistently underperforming, the Dashboard gives you the clarity to make smarter decisions faster.

For instance, if you see that Instagram carousel posts outperform TikTok vlogs during a seasonal launch, you can shift budget toward Instagram creators for the next drop.

3. Report campaign success to leadership.

When it’s time to report results, the Social Dashboard makes it easy to pull data that tells a clear, compelling story. Instead of cobbling together numbers from multiple tools and spreadsheets, marketers can use verified, real-time insights to demonstrate how influencer marketing drives business impact.

This will be especially helpful when presenting your quarterly marketing results to your leadership team, for example. Using Aspire’s Social Dashboard, you can share a visual breakdown of creator content that contributed to site traffic, engagement, and conversions, helping make the case for more investment in influencer partnerships next quarter.

How does Aspire’s Social Dashboard work?

1. Go to the Reporting tab.

Navigate to the Reporting tab and open the new ‘Social Dashboard’ to access a live view of creator content across Instagram, TikTok, YouTube, and Pinterest.

2. View all live content in one place. 

Aspire collects all paid and organic posts tied to your campaigns, eliminating the need for manual uploads or screenshots.

3. Filter by what matters. 

Use filters to drill into performance by: 

• Platform (Instagram, TikTok, YouTube, Pinterest) 
• Projects or Groups 
• Creator Tier 
• Date
• Post Type 
• Exclude estimated data 
• Exclude paid data (coming soon!) 

4. View detailed post insights.

Click into any post to see in-depth metrics like: 

• Engagement rate 
• Views, Likes, Comments, Shares and Saves
• Estimated Reach
• Paid vs. Organic Performance 

5. Repurpose what performs.

Identify high-performing posts or creators, then repurpose that content in your paid media strategy to extend its impact.

The Social Dashboard is available to all brands on Aspire starting today, so log in to your Aspire account to get started.

Not on Aspire yet? Book a demo to see how it works.  

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