What’s New at Aspire: TikTok Brand Mentions
Over the last couple of years, it’s been proven time and time again that TikTok and its community of creators can do wonders for businesses of all shapes and sizes. Authentic content like try-on hauls, chit-chatty “get ready with me” videos, and casual “day in my life” vlogs have driven astounding full-funnel impact for brands on TikTok — which is why 68% of brands have invested more of their marketing dollars into the short-form video platform this year.
As TikTok creators continue to post powerful organic content around their favorite brands, imagine how effective it would be to track your brand mentions through mention listening, connect with your existing brand fans, and leverage their valuable word-of-mouth in an official partnership.
The good news is that now you can. Today, we’re excited to announce our latest feature: TikTok Brand Mentions.
Introducing TikTok Brand Mentions
TikTok Brand Mentions is a new way of identifying TikTok posts that haven’t been present in your brand’s reports. By iterating over all TikTok data through TikTok’s Creator Marketplace APIs, Aspire’s new TikTok Brand Mentions tool will allow brands to:
- Retrieve Branded Content from TikTok on Aspire
- Capture posts made by Aspire members that mention a brand in its caption
- Measure the performance of these posts in Impact and Social Analytics Dashboard
Ultimately, TikTok Brand Mentions will ensure that caption mentions by members and Branded Content related to your brand is actively monitored and reported on Aspire. This will allow brands to tap into creators talking about them on TikTok and take advantage of the video platform’s massive potential for viral moments.
How to use TikTok Brand Mentions
To start using TikTok Brand Mentions, you first need to authenticate your TikTok account. This ensures that Aspire has authorized your brand’s TikTok page(s). To do so, follow these steps:
- Click on the TikTok tab under ‘Integrations’ on the Settings page.
- Click ‘Add TikTok Account.’
- You can also link multiple TikTok accounts for mention listening, as well as remove accounts as needed.
- Once authorized, all captured data will be shown in your Social Analytics and Impact Dashboard.
TikTok Brand Mentions is available for all brands on Aspire starting today. Log in to your Aspire account to get started.
Come join the webinar we're co-hosting with TikTok to learn how to turn creator content into high-performing ads. Sign up here.