It’s easy to get overwhelmed with questions like who are influencers? How do I find the right ones for my brand? How much do I pay them? And maybe most difficult question of all, how do I measure their success? That's why we brought in people who have faced and overcome these challenges to share their tried-and-true experience.
What you'll learn
Through this academy, you will gain the knowledge you need to build and manage a sustainable influencer program that will stand the test of time. Each lesson will also provide relevant templates and assignments you need so that by the time you are done, you will be able to:
- How to set influencer marketing objectives that complement your existing marketing initiatives
- Qualities to look for when choosing influencers to work with
- How to create comprehensive contracts and manage payments
- How to measure and share your influencer campaign ROI
- Examples of high performing influencer marketing campaigns