How Influencer Marketing Is Reshaping Modern Marketing

Influencer marketing isn’t just an experimental channel anymore. It’s reshaping how brands think about content, media, and growth as a whole.

From always-on creator programs to influencer-led paid ads and social commerce, today’s marketing strategies are increasingly being built around creators, and top brands are adjusting their marketing programs accordingly. 

In this virtual panel, we’ll sit down with marketers from Best Western, Little Sleepies, and Naturepedic to unpack how they are evolving their marketing strategies to meet the moment of social-first advertising.  

In this session, we’ll cover:

• How influencer marketing is shaping their broader marketing strategy
• How they’re structuring and scaling their influencer programs today
• How creator content is being used across organic, paid, and performance channels
• What metrics actually matter — and what they’ve stopped focusing on
• The biggest challenges they’re navigating as the space evolves
• Where they see influencer marketing (and marketing as a whole) heading next

RSVP to hear directly from the experts in it every day and walk away with a clearer picture of what modern marketing actually looks like today.

‍