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YouTube Influencer Marketing

5 Up-and-Coming YouTubers to Watch This Year

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This year, 91% of brands are planning to invest more into video content — and for good reason. Videos on social media are extremely engaging, receiving 48% more views and 12x more shares than text and images.

YouTube currently reigns as the most popular video platform, making it the perfect channel for your brand to drive awareness, engage with new audiences, and drive conversions. If you’re thinking about running a YouTube influencer marketing campaign this year, work with these 5 up-and-coming YouTube influencers.

The J Fam - 30.3K Subscribers

Need some health and fitness inspiration? Brynley and Lukas are a newly married couple passionate about fitness, nutrition, and more. Their content typically features everything from their workout routines and healthy recipes, to lifestyle and travel vlogs. 

Key features:

  • Perfect fit for: activewear brands, workout equipment companies, and health supplement brands
  • Past partnerships: Gymshark, Factor, Ergatta, and more
  • Audience location: California, Texas, and Florida

RayEats - 53.3K Subscribers

Get your appetite ready for Ray, a food-focused YouTuber based in California. His content includes a variety of food-related challenges and drool-worthy “mukbang” videos that are sure to spark his audience’s cravings.

Key features:

  • Perfect fit for: restaurants, food and beverage brands, and cookware brands
  • Past partnerships: Viking Waffles, Mike's Mighty Good Organic Ramen, Goli, and more
  • Audience location: California, Texas, and New York

Top Flight Family - 77.9K Subscribers

Watch and learn how to travel in style from Carmen, Serge, and their two daughters. From airline reviews to travel vlogs, Top Flight Family’s videos dive deep into travel logistics and documents their adventures around the world. 

Key features:

  • Perfect fit for: luxury travel and leisure brands, family-focused brands, and camera and tech companies
  • Past partnerships: Medjet, Express VPN, and more
  • Audience location: United States, Canada, and Great Britain

Lois You - 51.6K Subscribers

Perfectly representative of a 20-something’s life in New York City, Lois brings her audience along on her day-to-day life living in The Big Apple. On YouTube, she shares her passions, including fashion and beauty hauls, travel vlogs, and everything in between. 

Key features:

  • Perfect fit for: women’s fashion brands, beauty brands, restaurants, and travel brands
  • Past partnerships: Aurate, Mejuri, WConcept, and more
  • Audience location: California, New York, and Texas

Olivia Ostrom - 27K Subscribers

Olivia is a Canada-based YouTuber who creates curated content around living a healthy, balanced lifestyle — including gym workouts, at-home workouts, nutrition tips, and much more. As a mom, some of her videos also document her pregnancy and motherhood journey.

Key features:

  • Perfect fit for: activewear brands, health supplement brands, and family-focused brands
  • Past partnerships: Buffbunny, AlaniNu, and more
  • Audience location: United States, Canada, and Great Britain

Interested in connecting with these creators and millions just like them? Learn how Aspire can help. 

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