Introducing AI TikTok Discovery: Find the Right Creators in Seconds

Finding the right creators on TikTok shouldn’t feel like guesswork or take hours of manual filtering. Yet for most marketers, sourcing creators who truly fit their audience, content style, and performance needs is still one of the slowest parts of campaign planning.

That changes today.

We’ve expanded Aspire’s AI Creator Discovery to support TikTok One Marketplace, giving brands a faster, smarter way to find high-fit creators using nothing but natural language.

What is Aspire’s AI TikTok Discovery?

Aspire’s AI TikTok Discovery lets brands search for TikTok One Marketplace creators using simple, conversational prompts. Instead of relying solely on manual inputs, you can describe your ideal creator — from content themes to audience traits to performance requirements — and instantly get a curated list of matches enriched with TikTok-verified data.

How does Aspire’s AI TikTok Discovery work?

1. Search Using Natural Language

Instead of manually adjusting multiple filters, you can simply describe the type of creators you’re looking for, using conversational language. This could include the creator’s content style, niche, audience characteristics, or desired performance metrics. 

For instance, you could search for “fitness creators in Canada who post beginner-friendly workouts with 5–10% engagement rate and a mostly Gen Z audience.”

The system will then return creators matching both the content style and audience profile, streamlining what used to take hours of manual searching.

2. Fine-Tune with TikTok One Filters

Once the initial matches are surfaced, you can refine results with powerful, data-backed filters. Narrow searches by:

• Creator location
• Follower count
• Typical views (based on the last 30 posts)
• Engagement rate
• Audience location, gender, and age

You can also filter by organic content themes or commercial experience across verticals, helping you pinpoint creators who not only reach the right people but also align with your brand objectives.

3. Review Creator Profiles with Real-Time Insights

After filtering, dive into detailed creator profiles to make informed decisions. Profiles will display recent content and verified performance metrics from TikTok. Marketers can see total videos, total likes, typical views, and engagement rate, giving you confidence that each creator is a strong fit before outreach. 

This ensures campaigns are built on high-quality, relevant partnerships.

Smarter TikTok Sourcing Starts Today 

With AI TikTok Discovery, teams can finally cut through the noise, uncover high-fit creators in seconds, and build stronger campaigns powered by data. The feature is available to all brands on Aspire starting today, so log in to your Aspire account to get started.

Not on Aspire yet? Book a demo to see how it works.