This was originally posted on PR Newswire.
In addition to our rebrand to Aspire, formerly AspireIQ/Revfluence, we have some exciting news!
It has been announced that Aspire has been badged as a Pinterest Marketing Partner under the Content Marketing specialty. The partnership will enable brands to discover and connect with influencers to produce branded creative, and unlocks the ability to track creative performance on Pinterest - an exclusive feature for Pinterest Marketing Partners. "We're always looking for ways to help businesses extend their reach on Pinterest," said David Temple, head of content and creator products at Pinterest. "We're excited to make it easier for brands to discover and collaborate with influencers, as well as track their performance on third party platforms. Creators are essential to Pinterest and we're thrilled to provide additional tools and resources for them to leverage as they build relationships with businesses."
People use Pinterest to plan their lives. Pinterest is an app used by more than 250 million people around the world use who are actively considering what to do or buy next - everything from what to cook to what to wear to how to decorate their home. With 90 percent of users relying on the app to help guide their purchasing decisions, Pinterest offers a huge opportunity for brands to connect with their ideal customers when they are already open and receptive to new ideas. "The opportunity for brands to engage with consumers on Pinterest is huge," said Eric Lam, CEO and co-founder of Aspire. "It's never been harder for brands to capture consumers' attention, making it even more important for brands to connect with consumers using the right message, at the right time, through the right channel. We're extremely excited about partnering with Pinterest as it provides our brands with yet another channel to engage with customers in a more meaningful and personalized way."
Why this Partnership is Important
By partnering with Pinterest, Aspire's customers can collaborate with influencers to create and share visual assets on Pinterest and drive more meaningful consumer engagements. As a part of the exclusive benefits of the Pinterest Marketing Partner program, Aspire will provide brands with access to deeper performance insights on Pins, including impressions and engagement. And with Promoted Pins and Ad Creative, brands can take influencer-created content and promote it as a part of their broader paid social strategy. Aspire is committed to helping brands not only produce content, but distribute and track content via Promoted Pins and Pinterest ads for a truly targetable and scalable marketing strategy.
The partnership will also benefit Aspire's network of influencers and creators, providing them with an additional channel to collaborate with brands. Now, influencers will be able to connect with Pinterest users and share the products they love, while building deeper relationships with brands they work with.