Aspire Now Integrates with YouTube's Creator Partnerships API

YouTube viewers are 98% more likely to trust a creator's recommendation on the platform than on any other social channel. For brands, that trust is a huge opportunity, but finding well-aligned creators, securing the permissions to use their content, and tying it all back to measurable results can be challenging.

Today, that gets a lot easier. Aspire is now integrated with YouTube's Creator Partnerships API, giving brands more insights on creators, their audiences, and behavior to help inform their campaigns. 

What is the YouTube Creator Partnerships API with Aspire?

The YouTube Creator Partnerships API with Aspire connects your campaigns to YouTube's data and partnership tools without leaving Aspire. Instead of stitching together discovery in one tool, permissions in another, and reporting in a third, you can run the entire workflow in one place.

With this integration, brands can:

• Find and evaluate YouTube creators using verified audience and channel insights sourced directly from YouTube
• Request branded content tagging and ad permissions through Aspire briefs
• Promote top-performing creator videos through Google Ads
• Measure both organic and paid video performance side by side

How does YouTube Creator Partnerships API work with Aspire?

Start by connecting your YouTube account under Integration Settings in Aspire. Once that’s set up, the discovery, ad permissions, and reporting features become available across your campaigns.

Here’s a breakdown of the features you’ll find:

Discovery

• Creator Search: Explore a collection of YouTube creators directly within Aspire. Search and filter by the criteria that matter to your brand to surface the right partners faster, without the manual digging.
• Channel Insights: Vet creators using verified audience demographics, content performance, and channel insights shared directly from YouTube. Because the data comes straight from the source, you can recruit with greater confidence before a campaign ever launches.

Branded Content & Ad Access

• Branded Content: Require creators to tag their videos as Paid Promotions and link their video to a YouTube campaign. This enables branded content attribution and unlocks  creator partnerships boost workflows. 
• Permissions: Request permissions to run creator partnerships boost through the Aspire brief.
• Boosting: Once permissions are obtained, brands can promote creator videos via creator partnerships boost within their Google Ads campaigns. Note that boosting itself takes place inside your Google Ads account, not in Aspire. Aspire manages the permissions and reporting layer, and the media buying stays in Google Ads.

Reporting

• Video Analytics: Access enhanced analytics for creator videos where Brand Partner access has been granted. 
• Organic + Paid Metrics: When a creator video is promoted through Google Ads, Aspire’s Social Dashboard will differentiate paid and organic performance metrics where brand partner access has been granted, helping brands better understand campaign impact.

How to get the most out of YouTube Creator Partnerships with Aspire

This integration is built to take you from finding a creator to proving impact, with fewer handoffs along the way. A few ways to put it to work:

1. Recruit with confidence, not guesswork. Use Creator Search and verified channel insights to vet audience fit before you reach out, so the creators you bring into a campaign are aligned from day one.
2. Operationalize creator partnerships boost. Build permission requests into your brief so ad rights are secured upfront, rather than renegotiated after a video goes live.
3. Let the data decide what to promote. Use the paid versus organic breakdown in the Social Dashboard to identify videos that are already overperforming organically, then put spend behind the ones most likely to scale.
4. Close the loop with creators. Share back the performance of boosted content. Most creators rarely see this kind of post-campaign data, and it makes them more invested in working with you again.

With YouTube Creator Partnerships with Aspire, you can find the right creators, secure the right permissions, and measure what's working, all from a single platform built for creator marketing at scale.

The integration is available to brands on Aspire starting today. Log in to your Aspire account to connect your YouTube account and get started.

Not on Aspire yet? Book a demo to see it in action.