Is brand awareness the right goal for your brand?
Brand awareness should be a primary goal for:
Influencer marketing strategies
to drive brand awareness
Brand awareness is a measure of how familiar your target market is with your brand or product. There are many ways to use influencers to grow your brand awareness:
Build your brand through 3rd party validation from a trusted creator – pay a creator to authentically promote products they love.
Send free product to creators to kickstart your partnership with them – if they love the product invite them to be part of a paid campaign.
Build a community of brand ambassadors to share your story and authentically promote your products regularly.
Lower CPE, higher CTR. Run ads through your top performing influencers’ accounts and extend the reach of sponsored posts.
• 4.1 M Reach
• 100k Impressions
• 19% increase in web traffic
Benefits of influencer marketing
for brand awareness
A Beeline to Brand Trust
Influencers who spend time cultivating an engaged social media following tend to enjoy a high level of trust – getting a recommendation from one of these creators can go a long way.
Content To Repurpose
Content is a natural byproduct of any influencer campaign – you can repurpose this content to be used on other marketing channels in paid ads with the creators consent.
Brand awareness features
you will access on Aspire
Product FAQ Questions?
We have a robust analytics dashboard that will allow you to track all key brand awareness metrics across TikTok, Youtube, Meta (Facebook & Instagram) and Pinterest. Metrics include reach, impressions, views, engagements (e.g. taps, clicks, likes, saves etc), avg engagement rates, pins, follower growth. For the full breakdown, view our data directory >
We offer an Influencer Search Engine with detailed filters to find creators across TikTok, Youtube, Pinterest and authenticated, opt-in creators from Instagram and Facebook. In addition to this, brands can share their campaigns on our Creator Marketplace enabling influencers to apply directly to your brand awareness campaign.
Book a demo
Learn how Aspire can help you drive sales with influencer marketing. Book time today to learn more: