The Creator Playbook for a Record-Breaking BFCM

Black Friday is one of the biggest opportunities of the year for creator marketing. It’s also one of the easiest times to overspend. Creator rates are competitive, paid media gets more expensive, and every brand is fighting for attention at the same time. 

But winning BFCM doesn’t have to mean throwing more money at creators. Instead, build smarter creator programs that generate content, reach, and revenue from every dollar you invest. 

And that work starts well before Black Friday.

October is the time to seed product at scale, activate a broad mix of creators, and start building a bank of content. By November, you should already know which creators, concepts, and content are worth putting more budget behind.

In this session, we’re breaking down how to make every creator dollar work harder this BFCM, including:

• Why seeding at scale in October builds a pipeline of creator content before the holiday rush
• How to diversify your creator mix without betting your whole budget on a handful of expensive partnerships
• How to turn organic creator content into paid ads and amplify the creative that actually drives impact
• How to use affiliate incentives and bonuses to tie creator spend directly to revenue

RSVP to learn how to build a smarter, more efficient creator strategy for BFCM and get more from every dollar you spend.