Why Influencers are the Future of Performance Marketing
According to Meta’s latest Performance Marketing Summit: content is the new targeting. What does that mean? Creative is one of the most powerful levers in performance marketing to maximize growth and reach. A study by Meta found that brands that diversify their ads with distinct creative had 32% boost in performance and had a 9% boost in reach. If brands want their content to thrive on social media algorithms, the answer is IGC content at scale (not more studio shoots).
Social media is quickly becoming a commerce tool as more and more consumers rely on trusted social media influencers for product and lifestyle recommendations. By partnering with industry tastemakers, you can reach your target audience at scale and create content that drives conversions.
So, where do you begin?
Watch as we unpack:
- The evolution of creator performance marketing
- Tips for finding the right creators for your performance channels
- Actionable ways to optimize & increase efficiency on your ad campaigns
- Tools to help you along the way
Magda Houalla has helped thousands of iconic brands with their influencer strategy over her many years at Aspire.