Send creator agreements that leave nothing up for interpretation.
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Every detail, agreed to before the work begins.
Set deliverables, due dates, and caption guidelines so every creator knows what to make and when to post.
Define payment, free product, or commission terms up front so there's no confusion when it's time to settle.
Request usage rights and ad access permissions at signing so content is already cleared before it goes live.
Most collaboration problems aren't relationship problems. They're clarity problems — a deliverable that wasn't defined, a payment term that was assumed, a usage right that nobody thought to ask for until it was too late. A brief doesn't prevent every issue, but it closes the gaps where most of them start.
When expectations are written down and agreed to before anyone starts creating, the whole program runs differently. Fewer follow-ups. Fewer misunderstandings. More time actually spent on the work that matters.
How to use
Every signed brief is a creator who knows what they're making, what they're getting, and what you're allowed to do with it. That's not a small thing. It's the difference between a one-off post and a program you can actually build on.
Two ways to brief creators, one workflow.
Standard Briefs handle most campaigns out of the box. When you need more flexibility, Flexible Briefs let you shape the experience around the partnership.
Standard Briefs
A structured agreement covering deliverables, due dates, compensation, and usage rights - ready to send in minutes.
Flexible Briefs
A more customizable brief format for complex partnerships where the standard structure doesn't quite fit the deal.