YouTube Creator Partnerships
Unlock more powerful YouTube creator partnerships
The YouTube Creator Partnerships API gives you new ways to discover creators, streamline branded content workflows, and better evaluate campaign performance.
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Find the right YouTube creators, then prove what they did.
Discovery
Explore creators in YouTube's Partner Program in Creator Search and access deeper channel insights
Branded Content
Measure paid vs. organic breakdowns for boosted content
Reporting
See video-level metrics with paid and organic broken out, plus the numbers YouTube normally keeps private.
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How to use
The parts that used to be off-limits
Tagging a creator's video to your campaign opens the data YouTube usually hides, and makes that same video eligible to run as an ad.
Campaign Code
Share one 6-character code, and creators tag their videos to your campaign, which is what opens up non-public metrics.
Partnership Ads Boost
Run a creator's original upload as a Google Ads asset, so the video keeps its credibility instead of becoming a re-cut creative.