Kulani Kinis Drives 280M Impressions Through Influencer Gifting with Aspire

Kulani Kinis’ approach to influencer marketing has always been about building long-term relationships with creators who genuinely love the brand and empowering them to bring Kulani into real moments, from spring break to summer holidays and everything in between. 

With a lean team of 3 and an ambitious calendar of 8 collection launches each year, Kulani Kinis runs a high-volume, always-on creator program. From large-scale gifting drops and seasonal launches to sorority partnerships and event-based activations, the team needed a way to move fast without sacrificing visibility, control, or brand integrity.

Before Aspire, Kulani Kinis used spreadsheets to manage up to 200 creators per launch cycle, making it difficult to track content, understand performance, and clearly communicate impact to leadership. Product seeding was driving major buzz, but the team lacked a centralized way to connect it back to measurable results. 

By partnering with Aspire, Kulani Kinis has been able to build a single source of truth for all creator activity. The platform enabled the team to seamlessly scale gifting for product launches, all while maintaining the brand’s highly personal, community-driven approach. 

Seamless product fulfillment

Aspire’s Product Catalogs made it easy to seed products to hundreds of creators at once, removing the manual overhead that had previously bogged down the Kulani Kinis team ahead of every launch. 

Real-time tracking

Aspire gave the team real-time visibility into creator content across every active campaign so nothing slipped through the cracks. The team was able to run multiple programs in parallel, from ongoing gifting to major launch moments and cultural activations. 

Streamlined measurement

Aspire’s Impact Dashboard allowed Kulani Kinis to connect creator content directly back to impressions, awareness value, and ROI, giving leadership the clear performance narrative they needed to continue investing in influencer marketing.

“Having clear metrics like impressions and awareness value has elevated influencer marketing internally. We’re no longer explaining why it matters. We’re showing exactly how it drives impact.” - Kulani Kinis Team

Aspire empowered Kulani Kinis to consistently engage hundreds of creators per launch cycle, maintain an authentic presence across organic and paid channels, and build the internal reporting infrastructure to confidently demonstrate the value of influencer marketing as a scalable growth engine. 

“Our growth has always come from real connections with creators and their communities. Aspire helps us scale that authenticity - whether we’re working with sororities, influencers, or seeding ahead of a launch.” - Kulani Kinis Team

In just one year, Kulani Kinis achieved impressive results, all from a $42K gifting investment:  

• 280M impressions
• $12.8M awareness value
• 600 creator activations

Now equipped with clear, reportable metrics, the team moves faster, pitches more ideas, and continues investing in creator relationships with confidence.

“Driving 280 million impressions and nearly $13 million in awareness value from a $42,000 gifting investment shows what’s possible when you pair strong creator relationships with the right infrastructure.” - Kulani Kinis Team