Measure Influencer Marketing ROI | Aspire
Strategies to turn creators, customers and influencer communities into your brands best sales people.
Driving Sales Through Influencer Marketing
Strategies to turn creators, customers and influencer communities into your brands best sales people.
Driving Sales: The Long & The Short Of It
All influencer marketing efforts should lead to sales in some way — either long-term or short-term sales. The question for brands to get clear on is whether your goal is long-term or short-term sales.
Long-Term Sales occur as a result of brand-awareness and engagement initiatives over time and are trickier to measure.
Short-Term Sales can be tracked as direct sales through seasonal activations or special sales-focused campaigns.
Today, we're going to focus on short term sales initiatives.
Features you will access on Aspire
Influencer Allowlisting
Do you have influencer content that is organically doing well? Allowlisting enables you to run ads and boost content using the influencer's handle. You can also include shoppable links and more precise targeting to reach your ideal audience.
Partnership Ads
Transform your top influencer content into Partnership Ads to authentically connect with your target audience. Partnership Ads maximize the reach of your best influencer posts, ensuring they get in front of as many prospective customers as possible.
Influencer Incentives
Incentivize influencers to post about your brand through an affiliate program allowing them to earn a % commission on every product sold using a personalized link or promo code.
Two Brands. Two Strategies. Both Drove Sales Through Influencer Marketing.
How Do You Know If Your Brand Is Ready To Drive Influencer Sales?
Every brand wants to drive sales through influencer marketing — but certain brands are better positioned to drive direct, trackable sales through influencers:
Products with lower price points
For example, make up and hair care are a better match for influencer marketing than, say, diamond rings
Products with a short customer journey and lower consideration purchase
A new sofa usually requires some consideration compared to some new cushions you might buy on the spot
Brands that are established on social media and have social media storefronts
I.e. those who already have a following and a level of brand awareness
Brands that have are engaged with their target audience
Engagement metrics such as comments, saves, click throughs, email sign ups show great potential for future sales
Affiliate Marketing: Turn Top Influencers Into Revenue Driving Affiliates
Reward top-earning influencers with cash for every sale they influence. Create a commission based incentive for your creator and a discount for the consumers – a win win for everyone involved.
Promo Codes: Create A Powerful Referral Network
Generate and send unique Shopify promo codes to every creator, ambassador, customer or employee who you consider to be influential to your brand. With trackable codes and links, you can drive sales by doing more of what works.
Partnership Ads: Turn Your Most Popular Content Into High-Performing Ads.
Turn your best influencer posts into ads with Meta Partnership Ads. These ada are a proven way to boost ROAS and drive more sales. Aspire's Meta integration helps marketers create Partnership Ads at scale.
Influencer Allowlisting: Effortlessly Run Influencer Ads
Lower CPE, higher CTR. Put paid spend behind your top performing influencers account on Meta. Allowlisting ads are known to have lower CPE, higher CTR due to the creators likeness — all without leaving Aspire platform.
Features You Will Access On Aspire
Affiliate Recruitment
Find influential partners through the platform and turn them into your new favorite sales reps.
Affiliate Member Portal
A full dashboard for creators to view campaign performance.
Meta Allowlisting
Leverage your top creators likeness to drive ads to your target market.
Promo Codes
Bulk create unique promo codes and send to your top creators, ambassadors and brand fans.
Revenue Dashboard
Keep a close eye on sales and know who is driving the highest ROI.
Creator Payouts
Payout creators for incentive based programs all under one platform.
Discover how Mountain Rose Herbs Worked with affiliates to drive over $140k in sales
Frequently asked questions
1. Can I see campaign ROI at a glance?
Yes! Aspire's sales tracking dashboard provides a clear snapshot of all clicks, conversions and sales so you can keep track of campaign ROI in real time.
2. How does Aspire track sales?
With Aspire you can create unique promo codes and affiliate tracking links in bulk, so it's simple to track the sales revenue generated by campaigns, and to measure the impact of specific influencers.