Care/of is a contemporary wellness brand that supports people in living healthier and happier lives through personalized nutrition and science-backed wellness products. The brand is committed to supporting an individual's health with cutting-edge technology, scientific research, and empathy.
Before adopting Aspire, Care/of heavily invested in tentpole influencer campaigns with macro-influencers. While these campaigns were effective in building brand awareness, they proved to be expensive as well as difficult to measure and scale.
To address these challenges, Care/of turned to Aspire to implement an always-on influencer marketing strategy that is scalable and cost-effective.
Creating a results-driven brand ambassador program without adding headcount
If you're part of a small marketing team, you know how time-consuming it can be to manually source influencers and keep track of their performance. That's the situation Paige (Growth Marketing Associate) and Arielle (Sr. Associate, Paid Endorser Marketing) found themselves in at Care/of. With only two team members, they didn't have the bandwidth to handle all aspects of their brand ambassador program. But thanks to Aspire, they were able to streamline their efforts and save significant time and resources.
With Aspire’s influencer search engine, Paige and Arielle could filter creators by location, demographics, and aesthetic.
This made it easy to find creators who were perfectly suited to their campaigns without having to spend hours manually scrolling through Instagram hashtags.
Paige and Arielle were also able to use Aspire’s customizable workflows and automated product fulfillment to streamline the entire process across hundreds of ambassadors, leaving them time to focus on strategy and relationship-building rather than tedious manual tasks.
Ultimately, using Aspire allowed Paige and Arielle to prove out the success of a brand ambassador program without bringing on more headcount. Now, with that proven success, the team plans to invest even more in the ambassador program, engage with more diverse creators on different channels, and build a community around their product and mission.
Proving ROI with sales tracking and attribution
One of Paige and Arielle’s top priorities is proving the success of their campaign through hard numbers. With Aspire’s robust in-product sales tracking capabilities and social analytics, they have been able to experiment with social channels, different types of content, and a range of creators to find what resonates best with their audience and drives conversions.
Armed with data and trends, the team is able to make more informed decisions around talent booking and content repurposing which allows them to better invest their influencer marketing budget.
For example, they found that Instagram Stories are an incredibly impactful way to reach customers and drive sales. By leveraging this medium and testing out different types of content on the platform, Care/of has been able to achieve impressive results and continue to refine their approach.
Care/of's brand ambassador program has been a game-changer, enabling the brand to reach new audiences and measure the success of trends that are difficult to implement through their flat-fee program. Aspire played a critical role in launching and managing the ambassador program, saving the company significant time and resources, including the need for a full-time headcount.
As Care/of continues to use Aspire, the results have only gotten better over time. From Q4 2022 to Q1 2023, the company saw an impressive 80% increase in the number of creators they worked with, an 85% increase in product-related posts, and a staggering 313% lift in impressions.
Learn more about building winning brand ambassador programs with Aspire.