Aspire’s 2025 Year in Review
What. A. Year. In 2025, we hit new milestones, launched powerful tools, and helped creator programs scale in ways we couldn’t have imagined in years past — all made possible by our incredible community of brands, creators, partners, and team.
Let’s take a scroll down memory lane.
In 2025, brands partnered with Aspire to:
- Launch 7.5K campaigns
- Drive over $52M in direct sales
- Generate 1M social posts
- Pay out over $75M to creators
We also expanded our community dinner series, bringing together innovative marketers from across the country to connect, learn, and swap ideas. Here are a few of our favorite moments.
We kicked off the year partnering with Meta for an incredible dinner that started with a panel, where we discussed all things performance marketing for 2025.
Our summer kickoff at one of NYC’s liveliest venues brought together 40+ marketers for great food, great drinks, and the kind of conversations that keep you lingering.
Welcoming leaders from BÉIS and Versed, we hosted an intimate panel and dinner party in the heart of the Meatpacking District.
We even took our community events to the road this year, from LA to Denver (and we’re just getting started).
And to close out 2025, we gathered in the wine cellar of one of our favorite NYC restaurants to reflect on the year’s biggest learnings, map out what’s ahead, and talk all things influencer marketing.
Top Campaigns of 2025
Many brands ran standout creator campaigns this year, but a few went above and beyond. These brands turned creator partnerships into powerful outcomes, raising the bar for what great campaigns look like.
Veradek achieved 9.7x ROAS with Partnership Ads
Outdoor furniture brand Veradek activated over 100 creators through Aspire to generate organic content and fuel their Meta Partnership Ads. With CreatorAds Suite, they were able to scale creator-led content across paid channels while maintaining an authentic in-feed presence.
The results:
- 9.7x total ROAS from paid campaigns
- 1.4K+ purchases attributed to Partnership Ads
- $400K in total sales in 2 months
- 4x more content generated
Fable Home exceeded revenue expectations by 7x with affiliates
Leveraging Aspire’s latest affiliate tools, Fable Home stacked affiliate codes with sitewide promos and rotating gift-with-purchase offers, keeping affiliates engaged and creating can’t-miss incentives during peak holiday shopping moments.
The results:
- 7x revenue increase during promo periods
- 200% YoY affiliate program growth
- $100K+ in sales driven
- 217 active affiliates promoting in two months
Zircon leveraged creator-led storytelling to drive 1.2K link clicks
To turn a household essential tool into a social media moment, Zircon partnered with Aspire’s Agency Services to launch a multi-platform creator campaign. By tapping diverse DIY, home, and lifestyle creators, they transformed product education into viral, high-engagement content across Instagram, YouTube Shorts, and Facebook.
The results:
- 25.7M impressions
- 12M potential reach
- 1.2K attributed link clicks
- 523K total engagements
- 52 pieces of content from just 11 creators (2x goal)
Top Features of 2025
In 2025, we unlocked more features than ever before to help our brands scale their campaigns and drive the best results. Take a look at these crowd favorites.
AI Creator Discovery
Finding the right creators has long been one of the biggest challenges in influencer marketing. That’s why we built AI Creator Discovery, powered by first-party integrations with Meta and TikTok One Marketplace.
With conversational, natural-language search, you can now describe exactly what kind of Instagram or TikTok creator you’re looking for and instantly get a curated list of high-fit creators backed by platform-verified insights.
Affiliate Marketing Tools
This year, our team went above and beyond to build game-changing affiliate features that help brands drive more sales, protect margins, and keep affiliates engaged.
- Buy X, Get Y Offers: Unlock high-impact affiliate promotions by integrating Buy X, Get Y deals directly from Shopify into your affiliate campaigns. From BOGOs to gift-with-purchase offers, brands can drive incremental revenue, clear inventory, and maximize sales during key moments — all powered by creators.
- CreatorStores™: Aspire’s CreatorStores let affiliates curate products, share exclusive discounts, and deliver bespoke shopping experiences to their audiences — driving higher conversion rates, boosting AOV, and capturing valuable first-party data for retargeting. These personalized, creator-led storefronts are hosted directly on your Shopify site, allowing for seamless integration.
- SecureCodes™: Say goodbye to leaked promo codes and wasted commissions. Aspire’s SecureCodes generate unique, one-time-use discount codes that auto-apply at checkout, protecting margins, preventing coupon fraud, and ensuring brands only pay commissions on real, creator-driven purchases.
- Automated Commission Tiers: With Automated Commission Tiers, creators unlock higher commission rates as they reach different revenue or conversion milestones.
- Creator Rewards: Keep affiliates motivated with performance-based Rewards, such as free products, cash bonuses, and discount codes to use on your site.
Automations
On top of that, we also launched Automations, a game-changing set of workflow tools that allows you to streamline repetitive tasks, manage hundreds of creators with ease, and scale results without scaling your team.
Now, brands on Aspire can automatically trigger outreach, reminders, approvals, product fulfillment, and rewards based on creator actions or performance — keeping campaigns moving even when teams are offline.
CreatorAds Suite
Last but certainly not least, we built CreatorAds Suite, which allows brands to seamlessly turn high-performing creator content into Meta Partnership Ads — directly from Aspire.
- Request ad permissions in one click. Instantly request ad rights for creator posts tagged as paid partnerships (no back-and-forth DMs or emails).
- Launch Partnership Ads from Aspire. Boost creator posts directly in Aspire by setting objectives, budgets, schedules, targeting, and placements.
- Measure performance in one dashboard. Track paid and organic metrics in one dashboard to compare creators, optimize spend, and scale what works.
What to expect in 2026
We’re already gearing up to help you achieve even more in 2026! We’re so excited to bring in the new year and continue helping you connect with the right creators, manage thriving creator communities, and maximize the impact of your content.
Join our Slack community, Inside Influence, to be the first to hear about all the exciting updates we have in store for the new year (including our upcoming benchmark report, The State of Influencer Marketing 2026!).
