Meta x Aspire: A 2025 Look Back at Our Partnership

The creator economy has evolved into a cornerstone of modern marketing, with US influencer spend topping $10 billion and giants like Unilever investing more strategically than ever. As infrastructure improves, influencer marketing is poised to become a top ROI-driving growth channel.

At the heart of that evolution is collaboration, between brands, creators, and the platforms that power their connections. Over the last few years, we’ve worked closely with Meta to build the tools that make collaboration effortless, efficient, and ROI-driven at every step. Together, we’ve launched innovative product features — integrated directly with Meta technologies — and provided education that has shaped how brands approach creator marketing today. 

Let’s take a closer look at how our partnership has evolved and the milestones we’ve achieved along the way.

Major Milestones Throughout Our Partnership

Skyrocketing Performance with CreatorAds Suite

Today, scaling influencer marketing success means leveraging creator content in paid ads. This also means marketers need an end-to-end organic-to-paid marketing solution.

Aspire’s CreatorAds Suite, built in partnership with Meta, allows brands to seamlessly amplify their highest-performing creator content into Partnership Ads. With this integration, marketers can request ad permissions from creators in one click, boost posts directly within Aspire, and measure ad performance in one dashboard.

Driving Innovation with Meta’s Creator Marketplace APIs

As an early partner with access to the Instagram API, we built several features to help brands discover well-aligned creators and streamline communication.

First and foremost, we recently launched our AI Instagram Discovery engine to help brands find the right creators faster. With first-party access to Instagram’s Creator Marketplace APIs, Aspire’s AI Instagram Discovery uses conversational AI, smart filters, and lookalike recommendations to instantly match brands with creators who fit their exact needs.

We also leveraged Instagram’s Creator Marketplace APIs to enhance Social Listening, which captures brand mentions from all types of creators and provides estimated insights on Instagram activity. This makes it easier for brands to track consumer conversations and identify creators who are already genuine fans.

Elevating Industry Knowledge

Beyond product integrations, we partner with Meta to share insights and best practices with marketers worldwide. Our co-hosted webinars have educated thousands of brands on how to maximize creators for both organic and paid strategies.

For example, in a recent session with Reyna Baker (Strategic Partnerships Manager at Meta), we explored how to use Partnership Ads to beat ad fatigue, improve campaign performance, and bring influencer and performance marketing teams closer together. 

These resources provide marketers with actionable guidance they can take back to their teams, helping them stay ahead in an ever-changing social landscape.

Real-Life Impact for Brands

These milestones are transforming outcomes for brands. Our customers are reporting faster workflows, more efficient ad spend, and stronger campaign ROI. Just take a look at some of these results.

Veradek achieves 9.7x ROAS

Outdoor furniture brand Veradek activated over 100 creators through Aspire to generate organic content and fuel their Meta Partnership Ads. With CreatorAds Suite, they were able to scale creator-led content across paid channels while maintaining an authentic in-feed presence.

The results:

• 9.7x total ROAS from paid campaigns 
• 1.4K+ purchases attributed to Partnership Ads
• $400K in total sales in 2 months 
• 4x more content generated

Purdy & Figg boosts revenue by 555%

Household cleaning brand Purdy & Figg needed branded content that could keep their Meta Partnership Ads fresh and relevant. Aspire’s Agency Services team developed creative guidelines for their creators, tapping into trends like “Come Clean With Me” videos and lifestyle product shots.

The results (within just 60 days):

• Revenue increased 555%
• Purchases increased by 468% 
• Ad spend increased by 269% 
• ROAS increased by 78% 
• CPA decreased 35%

Rugs USA drives 40M impressions

When Rugs USA partnered with interior designer Arvin Olano on a new collection, Aspire’s Social Listening tool tracked the surge of organic excitement. The brand was able to quantify 40 million impressions, validate the impact of the launch, and demonstrate influencer ROI to leadership.

The results:

• 2.7K posts
• 40M impressions

Looking Ahead: The Future of Aspire x Meta

The past few years of our partnership with Meta have proven what’s possible when technology, data, and creativity converge. But this is only the beginning. Together, we’re committed to building the tools that keep brands ahead of the curve and empowering marketers to harness creators not just as brand advocates, but as growth engines.

Stay tuned for many more upcoming features!

‍Ready to see the Aspire x Meta partnership in action? Book a demo to discover how your brand can unlock the full potential of creator-led growth.