Creator Spotlight of the Week: Gina Shkeda(@ginashkeda)
Can you tell us a little about yourself?
"I am a beauty blogger with a focus on more wearable, natural makeup that helps woman feel comfortable in their day to day life. Although I do have a bunch of other tutorials on my channels on how to achieve a more dramatic makeup for special occasion events or for when my viewers are feeling a little more daring ;)"
What inspired you to start a beauty and lifestyle Instagram channel?
"I actually first had an Instagram account solely dedicated to special effects horror makeup. As I started growing my following I started getting more and more viewers asking me for basic beauty tutorials and my own tips and tricks on eyeliner, lashes etc. Thats when I decided to dedicate a youtube channel to helping girls out with those tips, as well as adding as much personality as I can to my videos so they’re more entertaining than your average “everyday makeup tutorial” :)"
What are some of your favorite beauty product(s), MUST haves?
"I can not LIVE without my Tarte Amazonian clay foundation. I’ve used it for years and it’s the best. Under eye concealer is also a must in my collection and in the summer time I will not leave my house without using my Loving Tan self tanner and highlight."
What are some of your favorite events you have attended as a beauty/lifestyle creator?
"There are so many events that take place in the beauty industry, that sometimes its hard to keep up. I’ve loved attending Generation Beauty, IMATS, BeautyCon… All these makeup conventions are a must for any beauty lover - you get to get together with people that share the same passion as you and are just obsessed with makeup."
Tell us about some brands you have loved working with on Aspire?
"Some of my absolute favorite collaborations included Bellami Hair, as it created an strong, ongoing relationship with that brand. I’ve also enjoyed working with BeautyBay simply because I love doing hauls and talking about makeup :p. City Cosmetics was also a brand that I loved checking out through Revfluence."