The Ultimate Guide on How to Price your Posts if You're An Instagram or YouTube influencer
As the go-to person for questions from our creator community at Revfluence, I constnatly have influencers asking me how much they should be charging brands for a sponsored post. You’d assume those asking had probably just met the mark for when you can begin asking brands to sponsor you. But, surprisingly enough, even creators with an audience size of over 200,000 have a hard time figuring out how much to charge.
So, to help with the confusion, I've decided to layout and explain the different scales we use at Revfluence when determining how much a social media influencer should be charging. But, before moving on, I just want to add that there’s no right or wrong answer when setting your prices - definitely stick to your worth!
If You're an Instagram Influencer..
Selfies or Lifestyle Accounts: 2-5 Cents/Per Average Like
For example, if your feed primarily consists of selfies or content that doesn’t necessarily hold a consistent theme. Obviously, we don't expect Kim Kardashian to use our scale for pricing herself since she's a celeb (and married to Kanye), but you get the point.
715,000 Average Likes x 3 cents = $21,450/Sponsored Post
A photo posted by Kim Kardashian West (@kimkardashian) on Mar 16, 2016 at 10:07am PDT
Pro-looking Bloggers: 7-10 cents/Per Average Like
For example, if you have a consistent theme and post high-quality images. Take designer @aww.sam for example. If you scroll through her feed, you'll notice she stays with a consistent color palette, uses a high-quality camera and puts a lot of thought into each image.
3,670 Average Likes x 9 cents = $330/Sponsored Post
A photo posted by Sam Ushiro (@aww.sam) on Apr 10, 2016 at 5:36pm PDT
“The Content Pros”: 15-20 cents/Per Average Like
Think National Geographic quality pictures or Zach King's edits for example. These creators are usually full-time photographers or editors and more times than none, have a blue check next to their Instagram username. For them, they spend, without a doubt, hours upon hours perfecting their content and they should definitely be compensated for it!
900,000 Average Likes x 20 cents = $180,000/Sponsored Post
A photo posted by Zach King (@zachking) on Jan 13, 2016 at 8:54am PST
If You're a YouTube Influencer..
Dedicated Videos: 4-6 cents/Per Average View
When the entire video is spent talking about 1 brand. Unboxing videos, product reviews, how-to create a smokey eye only using Maybelline eyeshadow are just a few examples of dedicated videos.
23,900 Recent Average Views x 5 cents = $1,195/Dedicated
[caption id="" align="alignnone" width="500.0"]
youtuber: Samantha Schuerman [/caption]
Mention Videos: 2-3 cents/Per Average View
Usually when you spend anywhere from 2-3 minutes or ⅓ of the video talking about a specific brand/product. For example, mentioning the skincare or face primer you’re using in a “Get Ready with me Video” or talking about a brand in a shopping haul.
487,000 Recent Average Views x 3 cents = $14,610/Mention
[caption id="" align="alignnone" width="550.0"]
Youtuber : MEghan Rienks [/caption]